The footer copyright section is used by most website owners to state what rights they claim over their work. But here is the truth. It looks like you don’t need this notice to be copyright protected (see below), but you really should use this sub-footer section of your website to enhance your search engine presence.
Let’s see how an effective footer copyright section looks like, but first let me explain why I think you don’t need this section for copyright notice.
I’m not a legal adviser, so please don’t take anything here as an advise. It is my opinion and best knowledge, supported by a few references that I’ll link here for your convenience.
It looks like in most countries you don’t need any copyright notice for your work to be copyright protected. According to this article, works first published in the U.S. after 2002 don’t need any registration or notice to be copyright protected. Please consult a professional lawyer or legal adviser if you want to be 100% sure.
On the other hand, this article states that it is still advisable to have a copyright footer “just because of the large amount of confusion on this issue and it [i.e. the copyright notice] does put potential infringers on notice, reducing ‘innocent infringer’ claims”.
And here comes the trick. Your footer copyright section is a great place to further clarify your website’s topic for search engines and for the visitor.
Yes, also for the visitor. Sometimes it is helpful to see at a glance what a website is about, and that can be easily accomplished in the sub-footer section of your website.
And because it might be helpful to some users, as of the publication of this article this is not treated as a keyword stuffing by search engines. Contrarily, it is usually rewarded by better rankings and clearer results.
And because your copyright footer section is displayed in every single page of your website, those words included here weigh more in the evaluation process of search engines. So it really does matter what words you use here.
Here is quick a tip that usually works best. For this to understand, if you haven’t read it, please go back to the last part of this series, and find your topic keywords first.
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Go ahead and check your copyright footer, and make clarifications according to your topic keywords.
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