There is a sentence only 3 words long that tells everything about search engine optimization. If you know it and apply it, you will be able to achieve unbelievable results even without a SEO specialist. On the other hand, should you omit it, may you use the latest tricks, spend enormous amounts of money on your internet marketing, you’ll still trail after your competitors.
But before unveiling the golden rule of search engine optimization, let me share a story that started on September 4th 1998. This is the story of search engine giant Google that is one of the biggest companies in the world (their income for 2013 has been USD 55 billion, a gigantic sum for most entrepreneurs).
In the deranged internet era of the 90’s when search engines displayed those webpages first that paid more, founders of Google undertook to oppose the flood. They worked out a method to measure the popularity of websites.
If anything was entered into their browser, hits were displayed in the order of how useful they were for the searcher. So if you looked for “dog grooming”, these Google boys would not display dog cosmetics and dog shampoo manufacturers paying lots of money, but websites that would be relevant for the average people the way their pets could be groomed.
This new method of theirs succeeded, more and more people started to use Google, founders made a fortune out of that search engine. Sooner or later also their competitors started to separate pay and no-pay advertisements. Today no one would imagine a webpage appear on the top of search results for having paid much money for it.
This new method applied by Google in the late 90’s more or less meant that the more link pointed to a webpage from other webpages, the more popular it was so the more forward it had to be displayed in the search results. Therefore, search engine optimization (SEO) meant at that time to obtain links. This started off a cat-and-mouse game between search engines and website owners. Link directories, webpages offering links for money and link farms etc. were born.
Though, Google accepted the challenge, and have been refining their method for 16 years. The thing that drives them is to provide surfers the most useful webpages. (This, however, is so true that even the price of Google pay advertisements depends on how the ad and the advertised landing page fit the keyword.)
Nevertheless, let’s get back to the golden rule of search engine optimization, i.e. the sentence I mentioned in the beginning. I don’t know who had invented it, I read the original on Viperchill.com. This one sentence, in my opinion, includes everything any website owner has to know about search engine optimization as a zero step.
It goes like this: „Google follows people”.
What is this one short sentence about to say? And what does this mean in reality?
Google was able to keep its supremacy in the murderous battle only in one way. They set all of their tools to guess what average people needed. What one would like to see when searching for “dog grooming” or “biscuit recipe” or “accommodation Italy”.
The essence of their perfectly polished method may be summarized in this one sentence: “Google Follows People”. If a site is visited by many people, if visitors get back often, if many links point to that page and it has lots of social media shares and likes, that makes a website good. And it also makes search results good.
Should one understand this single sentence, they would be able to create a homepage from their own source without the help of any search engine optimizing specialist that would end up being displayed on a prominent place.
When designing or planning your site, when writing a new page or blog entry, raise yourself the question: What do people wonder about? What do they need?
If you find the answer for these questions, you may kill two birds with one stone: you may offer an interesting content on your homepage and, sooner or later, you will be included in search engine results. In that way, you’ll get visitors without any extra marketing cost.
Let’s enumerate what those methods are that, according to the “Google Follows People” principle, you may apply as a “home-made” search engine optimization, even immediately.
It has been right today that I searched the webpage of a mobile company to find the documents required for the conveyance of a contract. Shamefully, I had no other choice but to contact Google, for neither their menu, nor their search application could offer the answer. In case you are not an enormous mobile company, will your leads dedicate so much time to you?
A funny story is not the easiest thing to compose as far as search engine optimization is concerned, but let me tell you a tip: more than 60,000 people search for “funny stories” a month. If you write 4 or 5 of them and place each of them on a separate page, you will be able to obtain 4 to 5 extra visitors a day only by using the keyword “funny stories”.
In these days, it is super easy to launch a blog. There are several free softwares to help you make it. You may write about anything that comes into your mind. About a product, the success of a customer using your product, about your mood that day, the trade fair in Germany you visited last week. The point: write, write, write!
These kinds of websites with mixed content would not be easily identified neither by visitors, nor by search engines, so they better avoid them. In case you want to advertise several dissimilar products, reserve them separate domains aka niche sites. Believe me, it is going to be worth on the long run to invest a little bit of extra work and cost!
Organize your products into categories, like ‘beds’. Create different category pages and make the pages of each product available from there by one click. This may require some knowledge of programming (or using a great CMS like WordPress), though the usability and the number of procurable extra visitors is really worth the cost.
If you may not or wish not pay an SEO expert, help yourself by making these simple steps before the week is out:
These steps would not make you a millionaire, though you may achieve two things. You immediately attract visitors to your webpage (not necessarily from search engines) and they may, who knows, purchase something.
And if you address a problem that interests many people, sooner or later you will appear in the search engines, and, as a result of your work, attract brand new visitors day by day.
What experiences do you have with SEO? Did you find it useful sometimes not to focus on meta tags, html headings or other hocus-pocus but just on delivering useful content to your readers? I’d love to hear your opinion, please share with us below!