SEO stands for Search Engine Optimization while PPC stands for Pay Per Click (advertising). Both of them are very popular ways of getting traffic to your website. But what’s the difference? In this article I’m going to show you the difference between SEO and PPC, and giving you some insights into which one might be better – if any – for you to run a profitable website.
Defining the main difference between SEO and PPC is relatively easy.
PPC is an advertising technique, where you spend money on every click to your website (hence the name – pay per click). You pay for the company showing your ad. E.g. if you use AdWords for your PPC campaigns, you pay for Google, the company that actually shows your ads. In this sense, PPC traffic is paid traffic.
On the other hand SEO is the technique of “manipulating” the organic search results. You might pay for an SEO agency, SEO tools or courses, or even for creating content, but you don’t pay for the company running the search engine itself. So in this sense, SEO traffic is free traffic.
OK, now you know the main difference between SEO and PPC. But this doesn’t necessarily gives you an answer to whether you should use SEO or PPC to get more visitors to your website.
Bad news is, there is no such thing that best or even better technique in online marketing. You can use very different techniques even in the same niche, and get great results.
SEO and PPC are completely different techniques, just because of the fact that one relies on paid traffic and the other on free traffic. But this doesn’t mean one is better than the other.
In fact, here is what I’ve observed. If you really want to make money online, if you really want to monetize your website, you must use both SEO and PPC.
You must have a profitable online business based on PPC and other paid techniques, and then get traffic via SEO to build a really lucrative business. Or vice versa, build a profitable business on search traffic, and than monetize the hell out of your website using PPC.
And now break this down to the very benefits of both techniques – SEO and PPC.