When using a CMS like WordPress, selecting a good tagline can mean a huge difference in your Search Engine rankings. That is, with a couple of useful tagline SEO tips you can easily get not only better rankings, but higher click through rates. Which means more visitors from search engines.
Try out my SEO tagline recommendations that I give you at the end of this post. They are easy to implement, and can give an initial boost to your rankings, especially if your site is brand new.
Also watch my video explanation below on WordPress tagline SEO recommendations.
When speaking about websites, a tagline can usually mean two things:
If you use WordPress, you can set your tagline under Settings » General.
This tagline is usually displayed in or under your header or logo.
These 2 different taglines are of course closely related, both describing your site in a few words. They don’t even necessarily need to be different.
Actually both of these taglines have to do a lot with SEO. There are 2 main reasons:
At the time of writing this post Google returned way over 9 million pages, with the exact phrase “Just another WordPress site” in their title, only a few of them being actually a tip on how to fix this problem.
This makes no good for these sites’ SEO at all. It hurts their rankings but it’s also bad to their click through rates in the SERPs.
See more on this topic in my WordPress SEO Tips article.
In some cases it includes a link to your homepage, or it might have an html h tag (e.g. h1..h3). In both cases, this will make this headline way more important for search engines that usual text.
By the way, this tagline is what most of your readers will actually see and read on your site first. So you really want to put here something that is appealing, catches people’s attention, and clarifies in an instant where the visitor has just landed.
Here are some tips that you might find useful when it comes to setting up your taglines: