I’m in some kind of a trouble. When trying to explain why someone needs a consulting website (or as a matter of fact any website) in 2017 or 2018 when offering professional services, it’s kind of an idle attempt. Who would question the need for a professional website nowadays?
But let’s suppose you feel that you need a consulting website, however still don’t quite understand why. And how will it help you to get more clients?
If you ask anyone why you would need a consulting website, they will tell you because that’s the way you can sell your services. You start your website, list all your prices and services, and wait for your clients to come by the dozen.
Although that sounds easy, unfortunately that’s not the case. There are thousands or even millions of websites out there that simply don’t sell. Maybe even you have a couple of examples where nicely elaborated professional websites have not produced even a dime.
To sell on your website, you need traffic. Lot’s of traffic. And that’s a whole other story.
And if you want to get clients as a consultant, you’re sometimes better off when you try to sell the old-fashion way, i.e. not online. Read my tips on how to get consulting clients to understand this concept better.
But even if you never want to sell anything online, as a consultant, you do need a good website. But why? And how could you really benefit from your consulting website?
The main reason anyone will buy your consulting services is credibility. Because they trust you. Similarly, the main reason they would never buy from you is because they don’t trust you. And even if they just simply haven’t heard of you, they won’t trust you.
Just a quick private question: would you trust anyone, who you see the very first time, with the biggest problem of your personal life or your business? I bet you wouldn’t. And that’s exactly the way your future clients think about you.
A good consulting website gives you the opportunity to be discoverable and seen. A easy to remember thumbnail-rule on the internet is the following:
The more often people see you, the more they think they know you.
The more they know you, the more they trust you.
Even if you don’t sell online, your consulting website is a great opportunity to build trust. Here are the 5 best ways to utilize your website as a way to build up your credibility, even if nobody’s ever heard of you before.
I hope now you understand all the real benefits of having your own consulting website. And the best of all, it’s not that difficult to have one. In fact you can start your own website in just under an hour, without any internet or programming knowledge.
Go ahead and read my tutorial on how to start a consulting website, and start you own. Simply click here and follow my illustrated instructions: How to start a website »